- Who is Baba Ramdev !
Baba Ramdev is a pure Bhartiya (INDIAN) by his heart, as they said so many times and as we all feels it too. We want to add here why we used BHARTIYA in the place of INDIAN, Bada Ramdev avoids to call himself as a INDIAN, Actually he’s really proud to be an INDIAN, but he had a little problem with this word INDIAN for his origin, for where it came from. “ check it in the dictionary may be after that you will also avoid to be called as INDIAN and starts yourself representing as a BHARTIYA, “A PROUD BHARTIYA”
Now get back to Baba Ramdev, BABA RAMDEV is a brand image which is more bigger than their own organizations, his uniqueness is the strength that creates the ‘PATANJALI’ a distinct brand identity.
‘Patanjali Ayurveda Limited’ is the fastest growing FMGC company, which revenues more than 5000 crore a year.
Baba Ramdev also stated in his interview to CNN NEWS-18, that all the profit of this company direct goes to charity, yes all of his profit goes to charity, now you can easily understand what kind of country lover he is.
He is a boffin of Ayurveda and his passion for yoga is one of his main strength, his dedication towards spreading health by his yoga skills to every individual in India as well as in the whole world he became the center of attraction, government of Haryana appointed him as a brand ambassador of Ayurveda and Yoga.
Baba Ramdev was born to Ram Niwas Yadav and Gulabo Devi. He studied Indian scriptures, yoga and Sanskrit in various gurukuls. He became a sanyasi and adopted the name Swami Ramdev. After some time he moved to Haridwar in Uttrakhand, where he practiced intense self-discipline and meditation and spent several years studying ancient Indian scriptures.
Then he founded the Divya Yog Mandir Trust in 1995. In 2003, Aastha TV began featuring him in its morning yoga slot. There he proved to be telegenic and gained a large following. A large number of people and many celebrities in India and abroad have attended his yoga camps including famous bollywood stars like Amitabh Bachchan, Shilpa Shetty and so many more. He became the first non-Muslim to publicly address Muslim clerics at their seminary in Deobandi, in UP and has taught yoga in European countries like Britain, The United States and Japan.
Now comes to his tweet.
As you know that Ayurveda means a book which is written especially for medicinal purpose as in ancient time. Lots of diseases was cured by some very special plants on earth, one of the biggest example is in Ramayana when Lakshman was hit by Meghnath’s arrow, sanjeevani bootti, an Ayurvedic plant, was required to cure him, so Ayurveda is used as home remedies from ancient time in India.
Baba Ramdev was very much aware about the need of Ayurveda to cure people with medicinal plants and knew it that this pathy never gives any side affect to human body. To serve the Indian with indigenous products for health care he then established Patanjail Yogpeeth in Haridwar in the year 2006 and started production of every product necessary for the Indian people and came out with a slogan ‘swadeshi apnao vadeshi bhagao’.
Baba Ramdev has targeted his rival brand Colgate very actively. Yes, it seems that his tweet is sure to spark some controversy now. However, he had a valid point which not many of us might have noticed.
- Here comes the tweet.
Colgate used to warn against Indian traditional ways of using salt & coal on teeth. But now they have actively endorsed by popularizing their toothpaste for the use of Indian people.
In the mid nineties Colgate had led a campaign which warned people against using coal and salt for cleaning their teeth because they had rough particles which may damage our gums & teeth but today they were selling their product with the variation of coal and salt in it.
This attached image is a proof that Colgate was fooling all their consumers from the very first day of his selling Colgate in INDIA.
Colgate Palmolive is an American Company in the production distribution and provision of household product.
So right now, from this moment ‘BE INDIAN & BUY INDIAN’ JAI HIND.